Team
Smart Mobility Advisory is principal-led. Adam leads every engagement and brings in specialists from our delivery network when the work needs them.
Adam Rossetto
Founder and Principal
Adam has spent his career building and running shared e-scooter and e-bike services in Australia. He knows the work from the warehouse floor to the minister's office.
Adam was part of the founding team that launched Beam in Australia and New Zealand, leading brand and marketing, then business development. At Ario he built the Australian and New Zealand business from zero: 5,000 vehicles across multiple cities, world-first safety technology, and a multimillion-dollar operation built, scaled and exited within two years.
He also conceived and ran Australia's first private-hub e-mobility program, now past 100,000 trips, with hotel partners including Marriott International, Hilton Worldwide, Wyndham Hotels & Resorts, Accor Group and IHG, among others.
Today, through Smart Mobility Advisory, he consults for operators, governments and businesses on smart mobility programs, policy, safety and market entry. As a 2026 Churchill Fellow he is studying shared mobility safety across the US, the UK and Europe, and what he learns feeds straight into the safety programs we design for clients.
He founded Smart Modern Ventures, our parent company, to bring that experience to the next generation of founders: find the opening, make the case, and build something that lasts.
- Regulation
- Device approvals, ministerial processes, formal submissions, parliamentary inquiries and operator approval applications.
- Tenders
- Multiple tender and EOI submissions to councils.
- Operations
- City operations management and new market launches.
- Business programs
- Private-hub e-mobility programs for hotels and resorts, brand partnerships, employee mobility schemes and enterprise solutions.
- Brand & Marketing
- Brand building, rider acquisition, public relations, content creation, live events, sponsorships and safety campaigns.
- Product & Technology
- Rider apps, operations systems and smart vehicle technology, from concept through to live service.
- Government
- Working relationships with transport departments, ministers' offices, councils and special interest groups.
- Recognition
- 2026 Churchill Fellow, NRMA-ACT Road Safety Trust. View Fellowship profile
Our delivery network
Specialists who join engagements when the work needs them, each working under Adam's direction and our confidentiality terms.
- Regulatory and policyDevice standards, road rules and approval processes in each jurisdiction.
- Bid writing and productionWriters, designers and producers for tenders and EOIs.
- Fleet and field operationsWarehouse set-up, fleet logistics and field team leadership.
- Safety, ISO and quality systemsManagement systems, audits and certification readiness.
- Brand, design and communicationsLocal brand adaptation, campaigns and media.
- Data and reportingCouncil data feeds, dashboards and analysis.
- Customer serviceRider support and complaint handling teams.
- Licensed partnersLegal, insurance, accounting and electrical professionals we introduce and coordinate.
Join the network
Experienced in shared mobility operations, regulation, EV charging or transport policy in Australia or New Zealand? Email adam@smartmobilityadvisory.com with a short note about your work.
Tell us what you want to move
A first conversation is free. Whether you run a fleet, a city or a hotel, you'll come away with a clear view of the path, the timing and the main risks.