Townsville network expansion strategy
The challenge
Townsville has two shared e-scooter operators. Matching a competitor's footprint street for street would spread the fleet thin without lifting trips, and the council needed a clear case for any change to the operating area.
What Adam did
Adam analysed trip and fleet data to find the corridors with unmet demand: north towards Rowes Bay, west towards Garbutt and Domain Central, and south towards Townsville University Hospital and James Cook University. He then wrote a formal expansion proposal for the council, built around anchor destinations.
The result
The council received a staged, evidence-based case for growth, tied to the places residents already travel to.
